Supporting the WIC (Woman, Infants, and Children) program, this poster series seeks to educate viewers on the importance of breastfeeding. The posters target current and future parents, as well as those who can provide essential support such as grandparents, partners, and other caregivers. By focusing on the emotional and visual impact created by the images of babies cradled in their mother’s arms, the posters emphasize the vulnerability of infants and the essential care they require. The intense lighting and contrast of the photos add a serious tone to an otherwise sweet and innocent image, highlighting the life-changing importance of breastfeeding. The headlines are created with bright, saturated colors that ensure immediate attention by contrasting harshly against the black-and-white background image. Immediately under the headlines in bright white are shocking yet true statistics about breastfeeding, which aims to foster alarm and action. The succinct body copy of each poster outlines information and statistics that educate viewers and QR codes stand ready with resources for breastfeeding mothers along with information on how to support breastfeeding mothers. The typeface used for the headers is Mundial, a sans-serif, versatile typeface with many weights; Mundial bold is used for the colored text to provide maximum impact and readability. Myriad Variable Concept is used for the body copy because it is a neutral sans-serif typeface with high legibility.