The “Flower Market” soap boxes are created with a refined yet approachable feminine, floral aesthetic. The soap packaging is designed for a medium-to-high-end market with an emphasis on beauty, natural ingredients, and sustainability. Each box is designed to reflect the scent of the soap inside; the scents include English Rose, Delphinium, and Green Peony. A clear plastic window and scratch-and-smell icon on the front highlight the handcrafted simplicity of the soap itself and allows the consumer to see and smell the soap before purchasing. This modification to soap packaging heightens the consumer experience with the product while protecting the soap and ensuring transparency and quality. The typeface used for the design is Victorian Orchid, which is vintage transitional typeface with gentle serifs inspired by Victorian letters; this typeface communicates timelessness and sophistication while remaining accessible and approachable. The limited color palette consisting mostly of muted pinks, blues, greens, and a neutral tan evokes a sense of calm and remains consistent with a feminine aesthetic that aligns with the use of simple ingredients.